Did you know there are multiple ways to sell your home?
That’s right. The days of the traditional list your home, put up the sign, get it in the multiple listing service, run an ad in the paper or magazine, and wait for the right buyer to come along are just about gone. Buyers and sellers both have options and savvy consumers expect them. Here are just a few ideas to get you thinking.
If you are in a hurry to sell, you may want to consider an ibuyer option. You can sell qualifying real estate to institutional buyers and close in a matter of days. In an ibuyer transaction, sellers typically don’t have the hassle of listing, staging, showing, appraisals, and or waiting for weeks if not longer for a buyer and for closing. But ibuying is not for everyone. I can help you sort out if this is an option for you to sell your home and guide you through the process. This is relatively new territory for most people. Don’t go it alone!
And of course, if you choose a listing option to sell your home, I have the tools, skills, and strategies to get your home sold.
Quality online exposure to sell your home
Did you know that over 90% of homebuyers start their search on the internet. Many buyers purchase a home they saw online? Some say the number of homebuyers researching homes online is about 98%! More and more buyers are purchasing based on the online presence of the home and even without physically seeing the home.
What does this mean to you the seller?
It is no surprise that most Sellers in a traditional sale arrangement want a listing agent who will market their home and find a buyer (according to the National Association of REALTORS®). In our competitive market, it is especially essential that your listing agent has current marketing skills and expertise. This is because your home needs to stand out from the crowd and make a good first and lasting impression.
What may come as a surprise is that not all Real Estate professionals are up to date on marketing and the necessary innovations to promote your home to get it sold timely and at the best possible price.
Gone are the days when it was enough to list your property, put a sign out front, and place it in the Multiple Listing Service.
Good photography is important.
Did you know that poor quality or no pictures can result in potential buyers dismissing the home from consideration? This is not so big a surprise when you think of all the homes on the market. Just about every home for sale, whether through a Real Estate professional or even by owner may be found online.
It is not enough for an unskilled photographer to take photos with a smart phone or point and shoot camera. Or worse yet to only include a “Google maps” view of the home in the listing!
Think about how you look for items on the internet. Most buyers pass over items without pictures. And poorly done photos can be a “turn off”. Well-done photos can be an attraction. Showing the wrong photo as the first image can lead a potential buyer to totally disregard the item and leave them with a negative view of the property. Even being of average quality isn’t good enough when there are many listings in an area. This is even more important as an increasing number buyers make their decisions based on what they see online.
You can get more exposure, possibly more money and a faster sale
Not only will a properly photographed and marketed home get more exposure, but also homes with professional photography on average sell for more! See the infographic from Ruxta Realty, a progressive real estate brokerage out of North Carolina that obtained their data from the National Association of Realtors and Redfin.
Of course there’s no guarantee that you personally will net more money for your home at closing. However, common sense tells us that marketing including attractive photos that represent the positive features of your home will likely get more people in your door. And the more people that view your house, both online and through a showing, the more likely your home will sell in a reasonable period of time and for a reasonable price.
Marketing is important too!
All the beautiful photos in the world won’t sell your home until the right person sees them.
Your real estate agent must have a marketing plan geared toward your region and targeting likely buyers for your home. An effective real estate professional will consult with you about how to best showcase your home. This includes providing suggestions for staging and improvements. Usually any improvements and staging will be completed prior to the professional photoshoot. Then, your real estate professional must use digital marketing and other methods to get your property noticed by the right buyer.
I provide qualified sellers with services that may include Options for Selling (such as ibuyer, pricing strategy, incentives), Home Staging Consultation, Professional Photography, and a personalized Marketing Plan. Contact Me to see how I can help you sell your home.
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